While traditional marketing focuses on the business, Facebook is a way for small businesses to engage conversation with people. Haven’t seen a rise in Likes or Facebook fans? Then you’re probably making one or more of these Facebook mistakes.
Facebook Mistake #1: Spamming: As in too many updates and too much selling. This is social media with the emphasis on social. Moderation is key.
Pro Tip: Spread updates at least 3 hours apart and limit selling to a couple of updates a week.
Facebook Mistake #2: Out to Lunch: Facebook isn’t a set it and forget it type of interface. Daily updates are essential. The idea is to show your business’s personality and to have fun. You want to give people an incentive for liking your Facebook page.
Pro Tip: Mix it up by asking questions, giving tips and ideas for your specific type of business, posting video, and posting pictures.
Facebook Mistake #3: Time of Day:It’s important to know when to schedule an update, otherwise your updates may only be seen by a handful of your fans.
Pro Tip: Facebook Insights help you see which updates performed best and help give you an idea of the best day, time and content to post to your Facebook page.
Facebook Mistake #4: Unanswered Questions: Social media is an extension of your business’s customer service. Be sure to monitor your Facebook page for questions, comments, and messages to your Facebook inbox.
Pro Tip: Download Facebook Pages Manager to your mobile device so you won’t miss a comment or a message.
Distillery Web Design and Marketing is a feature website builder, online marketer, and advertising specialty consulting group working with businesses in the Lebanon, Camdenton, Osage Beach, Springfield, and St. Robert areas of Missouri. Facebook, websites, online promotions, print media, radio promotions, online newsletters, graphic design and direct mail campaigns are our specialty. We know how to get the Internet, social networking and new media to work for you!