5 Ways to Handle Negative Reviews for Small Businesses

As a small business owner, you have many responsibilities. They range from everyday record keeping to being aware of your online presence. If you have not created an online presence for your business, then doing so is your first priority. Not sure where to get started? Read Not Having a Website is Hurting Your Small Business and 3 Ways to …

3 Ways to Gain More Online Reviews for Your Small Business

One of the easiest ways to gain an online reputation in the Springfield, Lebanon, Camdenton, and Lake area in Missouri is through online customer reviews. There are several different sites people use to review businesses. Yelp!, Google Local, and Yahoo! Local Listings are just a few. So how do you, a small business owner, gain exposure through these types of …

How to Gain Repeat Customers

Here’s a standard business question. How do I get repeat customers? I recently read an interesting article entitled 5 Tips for Turing First Time Buyers Into Repeat Clients from Future Simple’s Growth University by Dana Prince that addresses how to keep clients. I thought the same points would also translate into keeping customers as well. It is common sense stuff, but with …

Not Having a Website is Hurting Your Small Business

Many small business owners in the Springfield, Lebanon, Camdenton, Osage Beach, and the Lake area of Missouri believe they are doing just fine without a website. By not having a website small businesses are only losing  customers and, therefore, revenue. It is time small business owners realize that people are not using the yellow pages or phone books anymore. In …

Small Business and Twitter: To Tweet or Not to Tweet

To borrow from the Bard himself with a few changes to make it more modern, small business owners should ask themselves To tweet, or not to tweet…that is the social media question. Hamlet really had some major family issues going on. I mean, his uncle killed his father and then married his mother for starters.  All you are deciding is …

Twitter Basics

Let’s literally start at the beginning. What is Twitter? Twitter is a social media platformed. Messages can only be 140 characters or less, and you can only receive messages from others who choose to follow. Tweet A tweet is a message or a post you created/wrote on Twitter. Retweet (RT) If you find something interesting and want to share it …

Writing an Interesting About Us Page

Recently, I had the opportunity to write an About Us page for a client. Writing is not new to me. I have an English degree in Creative Writing, and I also taught high school for close to a decade. However, during all that time I never had an assignment to write an About Us page for a website. When I …

7 Biggest Mistakes Small Businesses Make in Social Media Marketing

It seems everyone and almost every business in the Lebanon, Springfield, and the Lake of the Ozarks, area has a Facebook page, Twitter account or some other form of social media.  The way businesses advertise have changed over recent years, and social media marketing is still new. Traditional marketing is sell, look at me, buy our product; whereas, social marketing …

5 Tips to Successful Branding for Small Businesses

What is branding?  The term is consistently used over and over in business blogs, journals, and tips. Let’s break it down.  Branding your business has a variety of facets. It includes everything from a company’s name, logo, message, and theme.  A company typically has a consistent theme (think McDonald’s, Apple, BMW, Nike) that their customers instantly know and recognize. Branding …

5 Things Every Business Owner Should Consider When Developing a Website.

Is Your Website Click Worthy? If you’re starting to think about developing a website or have one already built, here are 5 things every business owner should consider. 1. Have a basic plan It is your business, so knowing the basics about how you want to present it is crucial.  Look at competing companies sites to see what works and …