Wedding Venue Websites One of our favorite types of sites to create is for wedding venues. It’s a fantastic creative process and honestly, most of the time you get to use pretty, pretty wedding colors or build off of the venues aesthetic. That’s exactly what we did for the Historic Firehouse No2 (pictured above). Pay attention wedding venue owners because this …
Website Mistakes
Website Mistakes 8 Ways Your Website is Costing You Money As a small business owner it is imperative that you have an online presence. This means a website that is easy to navigate, attractively designed, has mobile optimization, SEO optimization, and has clear calls to action. It should be more about how your business is the right choice to help …
Gaining More Facebook Likes for Small Business
How to Gain More Facebook Likes and Maintain an Active Fan Base As of December 31, 2013 Facebook has 1.23 billion monthly active users, it’s imperative that small businesses have a Facebook Fan page. In past posts, I’ve written about not having a Facebook page, mistakes small business owners make, and various tips to engage your current fans. Today we …
Writer’s Block
One of the great things about my job is that it is the ultimate creative outlet. Especially when a client gives me free reign. The worst part of my job? Well it’s that it is the ultimate creative outlet. If you’re a writer or if you are the one that handles the marketing for your business, you understand just not feeling it, getting bored, or worse…writer’s block. “Click the title to read more”
Small Business Facebook Marketing for the Holidays
Small Business Facebook Marketing for the Holidays Fall and winter are exciting times to market your business what with Black Friday, Small Business Saturday (Go Team!), and Cyber Monday. How will you effectively market your small business and make the most of social media during the holidays? 1. Update Your Timeline Cover Photo Want to help your Facebook fans get …
7 Reasons Why Your Website is Ugly
7 Reasons Why Your Website is Ugly U-G-L-Y Your website ain’t got no alibi…it’s ugly…hey! hey!…It’s ugly! When users visit your website, the main goal is to get them to stay, browse around, and get the product or information they need. It’s important that your website be inviting, attractive, user friendly and doesn’t make the visitor feel as if they …
How to Encourage Customer Reviews
How to Encourage Customer Reviews Maintaining a positive business reputation has always been one of the most important aspects of a small business owner. Word of mouth is now made easier with a multitude of places for customers to review businesses. Google Reviews, Yelp, Yahoo!, Wedding Wire, and Angie’s List are where potential customers look and others leave reviews. Yes, …
4 Most Common Facebook Mistakes
Facebook Mistakes While traditional marketing focuses on the business, Facebook is a way for small businesses to engage conversation with people. Haven’t seen a rise in Likes or Facebook fans? Then you’re probably making one or more of these Facebook mistakes. Facebook Mistake #1: Spamming: As in too many updates and too much selling. This is social media …
Conducting a Marketing Audit
Conducting Your Own Marketing Audit Audit can be a scary word, but you do not have to do a bunch of analytical assessments and analysis to know what is working and what needs to be improved. Conducting your own Marketing Audit can help shape up a lagging marketing campaign. A marketing audit is a way to find a company’s problem areas …
How to Capture Web Based Leads
The golden ticket for small businesses is having and utilizing web based leads. These are people who willingly submitted contact information to your business through a form on your website (have we mentioned how all businesses need one?). The most awesome part about these types of leads is they are from people who are already interested in your product or …