Small Business Facebook Marketing for the Holidays

Fall and winter are exciting times to market your business what with Black Friday, Small Business Saturday (Go Team!), and Cyber Monday. How will you effectively market your small business and make the most of social media during the holidays?

1. Update Your Timeline Cover Photo

Want to help your Facebook fans get into the holiday spirit with you? Then make your timeline cover holiday specific. This is a fun, free, easy way to help bring your business into the shopping season. Remember your cover photo needs to reflect your business while still connecting to your audience. Here is an example of a holiday cover photo we created for Celebrations by Sonja. By the way, these butter cream “Frosty” cakes are delicious!

2. Holiday Specific Status Updates

It’s easy to fall into the trap of only promoting and not socializing on your Facebook business page. It can be difficult to know what to say and how to be creative. Pro Tip: Get out of your head and just post! Focus on fun.

For more on how to use Facebook to your advantage read Confessions of a Stupid Facebook User, 10 Best Facebook Tips, and the 7 Biggest Social Media Mistakes Small Business Owners Make.

Gear your questions to traditions, movies, or customs for particular holidays.
Here are some questions you could ask:

“What’s you favorite Christmas (or insert another holiday) tradition?”
“What does your family do for the holidays?”
“What’s the best Christmas, Hanukkah (insert holiday here) gift you EVER received?”

A universal truth is people like to talk about themselves. So just ask!

3. Ugly Sweater Time

Do you have a contest for any of the holidays? Take pictures, shoot video and highlight your employees. Ugly sweater contests, Movemeber,  Halloween – you name it. These types of events showcase your business’s personality and your employees. People are more likely to Like or Share a post when it contains someone they know or themselves.

Distillery Web Design and Marketing is a feature website builder, online marketer, and advertising specialty consulting group working with businesses in the Lebanon, Camdenton, Osage Beach, Springfield, and St. Robert areas of Missouri. Facebook, websites, online promotions, print media, radio promotions, online newsletters, graphic design and direct mail campaigns are our specialty. We know how to get the Internet, social networking and new media to work for you!